Aldermore was ready to offer greater diversity in the banking sector and meet the needs of its under-served customers.
Aldermore commissioned us to undertake a digital transformation that would allow it to continue delivering on its brand pillars. The new website would need to reflect the bank's fresh and exciting identity, whilst offering a personalised user experience that brought relevant value-added content to each customer.
To better understand the challenge as well as the perceptions, wants, needs and expectations of Aldermore customers, extensive research was undertaken by both our team and theirs. From here, we segmented the audience to identify user journeys that would inform the structure of the site’s content and allow for a more meaningful experience.