We restructured the site to offer simplified user journeys.
Popular areas of the website were brought to the forefront with prominent calls to action. So whether a user is looking to identify upcoming fixtures for racing or polo, discover more about its wedding, events and conferences offering or book at one of the racecourse's restaurants, they can do so direct from the homepage.
The carousel features quick links to upcoming fixtures and events, while the 'Book Tickets' link remains visible throughout their a user's visit. In addition, the homepage features direct links to specific fixtures, so users can visit the most relevant page to them within a single click.