Digital Advertising at Rippleffect

CASE STUDIES

Is your digital marketing delivering results?

We manage digital advertising campaigns for clients in retail, sport, leisure, health and beyond. Our holistic approach sees us work closely to understand each client's aims and objectives, review and improve their strategies and guide them in achieving the results that matter.

Read our case studies below to see how we've made a tangible difference to their organisations.

SUPPORTING THE GUNNERS' COMMERCIAL AMBITIONS

The award-winning Arsenal.com is one of sport’s most popular websites and is visited by over five million people every month.

We were commissioned to develop a digital advertising strategy that encouraged fans to purchase directly from the club, in line with its commercial aspirations.

As part of our campaign, seasonal trends were accounted for while full competitor analysis was undertaken to ensure the club remained ahead of its commercial rivals. Our strategy quickly delivered against each initial objective and has led to the football club becoming the go-to choice for Arsenal fans seeking team merchandise.

1,000,000 ad impressions within three months

1,000% increase in ROI

840% uplift in retained revenue

86% month-on-month decrease in CPA

1,100% rise in transactions

52% month-on-month conversion rate growth

INCREASING CONVERSIONS FOR IFB2016

IFB2016 commissioned us to deliver a far-reaching digital advertising campaign, focused on driving sign-ups to this large and increasingly important business festival.

We worked closely with IFB team in order to identify key audiences and target markets, before defining KPIs for the campaign. Using a combination of paid search, display advertising and remarketing, we were able to tightly-target users in an extremely cost-efficient manner.

Conversion rate increased by 11%

381 event sign-ups

Reducing cost per sign-up by 1,645%

GROWING UNITE THE UNION MEMBERSHIPS

We've worked with Unite the Union for more than five years, supporting the organisation with its digital presence and marketing campaigns.

We were commissioned to deliver a paid search membership campaign focused on increasing the number of individuals joining the Union. To ensure that the correct audiences were targeted, we focused on capturing users searching for trade union-related keywords and encourage them to visit highly relevant areas of the site.

898% increase in conversions (new memberships)

64% reduction in PPC cost-per-conversion

53% decrease in average cost-per-click

INCREASING APP INSTALLATIONS TO TACKLE CRIME

Launched to help tackle anti-social behaviour and street crime, Eyewitness affords users the ability to record an unfolding situation in a manner that allows for this evidence to be used in court.

We were approached to help support the launch of the new app, working closely with the Eyewitness team to define key objectives for the campaign. Using paid search, we were able to target audiences using specific search terms in order to encourage download of the application. Our innovative approach resulted in over 1,500 downloads in under three months, at half the target install cost. The spend saved through our forward-thinking techniques was then invested in building further brand awareness.

BOOSTING BOOKINGS THROUGH EXTENDED REACH

Keen to build on its reputation as one of the most popular sports and active holiday resorts in Europe, Club la Santa commissioned us to deliver a far-reaching digital advertising campaign.

Working closely with the resort team, we defined an appropriate budget split in order to drive bookings and continue building brand awareness. Using paid search, remarketing, programmatic, video and social media advertising, we tightly-targeted key audiences though demographic and interest profiling. This full digital advertising mix maximised success in an extremely efficient manner, resulting in the resort being fully booked throughout the spring / summer ’16 season.

8.9m banner ad views via the Google Display Network

7.5m targeted ad and video impressions

6,803% increase in channel views

Over 156,966 video views on YouTube

13,000 clicks to the website from Google Display Network activity

An overall increase in impressions of 137%

Ready to discuss your digital advertising opportunities? 

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