Digital Advertising at Rippleffect

CASE STUDIES (PART TWO)

What are your digital advertising goals?

In the past year, we've helped Sports Tours International, NHS Confederation, Unite the Union, Jamworks and Trinity Mirror achieve their goals through highly targeted digital advertising campaigns. From paid search to remarketing to social advertising to display - we've created campaigns that reach and engage their audiences.

You can read all about their stories below. Or, if you'd like to know more about how we can help you achieve your goals, contact us today.

SPORTS TOURS INTERNATIONAL

Sports Tours International is one the UK’s largest specialist sports travel companies, catering for both participants and spectators attending the world's most well-known events.

We've worked closely with the organisation on a wide range of digital advertising campaigns to help drive conversions and build greater brand awareness. We recently created a campaign using a mix of paid search and remarketing to drive entry and package sales for the New York City Marathon 2016. Our innovative approach to restructuring the existing campaign led to almost immediate success, with the full allocation of entrees and packages being almost six months before the marathon itself.

10,195% increase in ROI

297% month-on-month increase in clicks

Average quality score of 8

NHS CONFEDERATION

The NHS Confederation is the only membership body that brings together and speaks on behalf of all entities that plan, commission and provide NHS Services.

Having developed its website in 2015, we have continued the relationship by creating a number of far-reaching campaigns for the organisation to raise awareness of specific issues and activity taking place across the industry.

We were commissioned to deliver a campaign in support of the recent junior doctors strikes, conducted through social advertising. Our focus here was to reach as many target users as possible, via Facebook and Twitter, in order to provide information on strike action, current policies and the terms of improved contracts being offered.

Facebook: 48,761 people reached 3.4 times each on average

Facebook: click through rate of 1.83%

Facebook: 1.97% of those who saw the add took action (like, share, comments etc.)

Twitter: 153,000 promoted views

Twitter: 1.43 click through rate

Twitter: 1,85% overall engagement rate (clicks, retweets, replies, etc.)

TRINITY MIRROR DIGITAL RECRUITMENT

Trinity Mirror Digital Recruitment boasts a portfolio of four market-leading online jobs sites, providing a vast network of niche job boards within specific sectors.

We were commissioned to deliver an innovative digital advertising campaign covering each, in order to increase impressions and drive conversions. Combining paid search, remarketing, display and social media advertising, our approach allowed for a wider range of audiences to be targeted in a very cost-efficient manner. We immediately reduced wasted spend by over 35%, which was reinvested into our strategy and allowed for wider brand building and exposure tactics to be implemented.

JAMWORKS

Jamworks (recently renamed as Carol Lettings) is a luxury student accommodation provider based in Liverpool, catering for students attending any one the four major universities in and around the area.

To support its commercial aspirations, we were commissioned to deliver a far-reaching digital advertising strategy to help drive enquiries and accommodation bookings. Focusing on audiences searching for university, student and accommodation-related keywords, we were able to capture highly-interested users in a cost-effective manner. Key campaign drives took place in August, when students were finalising their university places. This approach allowed us to maximise both targeting measures and budget, yielding great success.

37% increase in enquiries

25% decrease in cost-per-enquiry

45% increase in conversion rate

UNITE THE UNION

Through our long-lasting relationship with Unite the Union, we’ve helped steer the organisation’s long-term digital strategy and deliver against key objectives and aspirations.

We’ve also helped support a number of far-reaching petition campaigns, launched by the organisation to help protect the rights of its members and raise awareness of workplace issues.

One such campaign focused on Sport Direct’s controversial ‘zero hours’ contract policy, where we used social media advertising to encourage over 20,000 people to complete a petition issued by the Union. Another focused on Pizza Express’ policy of retaining staff tips, using paid to search to drive signatures. The campaign helped raise national awareness and successfully led to the chain abandoning this tactic.

Reached over 100,000 targeted people (Sports Direct)

Over 3% engagement rate across Facebook & Twitter (Sports Direct)

Click-to-signing petition conversion rate of 6% (Pizza Express)

Ready to discuss your digital advertising opportunities? Chat with the team >>