Jamworks (recently renamed as Carol Lettings) is a luxury student accommodation provider based in Liverpool, catering for students attending any one the four major universities in and around the area.
To support its commercial aspirations, we were commissioned to deliver a far-reaching digital advertising strategy to help drive enquiries and accommodation bookings. Focusing on audiences searching for university, student and accommodation-related keywords, we were able to capture highly-interested users in a cost-effective manner. Key campaign drives took place in August, when students were finalising their university places. This approach allowed us to maximise both targeting measures and budget, yielding great success.