We split the app’s user experience into two distinct categories: ‘I’m planning a visit’ and ‘I’m at the Zoo’.
This gave two very clear messages to the user and brought forward relevant content based upon customer type and what they were trying to achieve. ‘Planning’ focused on visitor information such as prices, animal details, attraction details with alert function and webcams; whilst ‘on site’ introduced explorer trail quiz, digital map guide, QR scanner and photocards.
Users are able to share photocards across their social networks, furthering the zoo’s reach to new audiences and reminding people of what it has to offer. Plus, key elements of the functionality were made available offline, meaning visitors could continue to use the app when not connected to the internet.