We helped LFC become the first football club in the world to have a fully responsive e-commerce offering.
But that was only the beginning of the transformation. As well as creating a site that users loved to use across any device, we had to get the look-and-feel just right. That meant working closely with the club and within its official brand guidelines.
We opted for a high impact, image-led design embracing its corporate colours of red, white, black and gold. Our focus was to draw the user in and encourage further exploration. Plus, for easy page replication, the entire design is based on gridded blocks and banners.