We were inspired by Guernsey's stunning coastal line.
Visit Guernsey had already invested in its brand, calling upon Vivid in Manchester to devise a new look-and-feel. Upon our appointment, we began working in close partnership with the client and its design agency to incorporate the new brand into our designs. We opted for brushstrokes, curved shapes and oceanic colours that reflected the islands' unique appeal. Big, bold imagery set against a clean, sleek approach was introduced, meaning Guernsey's iconic locations jumped off the page and grabbed the visitors' attention.
But it wasn't all about aesthetic appeal. Banner advertising is a key revenue driver for the region's tourism industry and needed to be accommodated within the designs. We ensured they blended well with the rest of the site's content to avoid compromising the design, taking the same approach to the calls to action, which are now included on every page.