We introduced new technology that gave Visit Kent greater control.
Freed up by its new strategy, Visit Kent was ready to remove its old and restrictive technology in favour of the more flexible Pimcore platform. The new CMS offered a number of benefits to its team, including the ability to efficiently create, publish and manage a broader range of content - including events, venues and business information.
However, this project was about more than a single website. The same CMS, themes, usability and design were adopted by each of the local authority district sites and other microsites held within the Visit Kent portfolio - including Visit Swale and Visit Thanet - to provide each team with the tools to promote their part of the region.