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Destination marketing and the full digital mix

The second in our series of articles on travel, tourism and leisure looks at how destinations can use digital to its fullest.

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UK Sport to engage growing audience

uksport promo nocopy a UK Sport to engage growing audienceUK Sport, the nation’s high performance sports agency, has unveiled its brand new website – created here at Rippleffect – to engage its growing audience.

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Destination marketing and the changing use of digital

In the first of a series of articles on travel and tourism, we look at the changing use of digital within the sector.

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Google loses market share following Mozilla’s Yahoo switch

For the first time in over a decade, Google faces a decline in its market share of search.

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How can football clubs harness data to improve fan engagement?

Engagement may be a universal digital term but there are few industries in which it holds more importance than sport and, in particular, football.

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Merry Christmas from all at Rippleffect

With Christmas upon us and new year fast approaching, we’re looking back over some of our key highlights of 2014.

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Bigger than Twitter: why you can no longer ignore Instagram

It seems almost unfathomable to say but Twitter is no longer the second network.

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Everton and Show Me earn international acclaim

Everton 1 Everton and Show Me earn international acclaimWe have won two Interactive Media Awards for our work on behalf of Everton Football Club and Show Me to take our tally for the year to five.

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Your guide to YouTube’s Content ID

You’ve no doubt seen the stats. Six billion hours of video watched a month, 100 hours of video uploaded a minute. To put it mildly, YouTube has a lot of video content.

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What to expect from the new Everton website

Everton 2 What to expect from the new Everton websiteEverton’s award-winning new website has received its official launch, offering a distinctive new digital experience for fans. Here’s a run down of some of the platform’s exciting new features.