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Here’s my email address… time to get personal

Rippleffect’s head of strategy Nicola Docking discusses the importance of personalisation in email marketing after some negative first-hand experiences with big name brands.

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Seventh heaven: Prolific North Top 50 Digital Agencies is announced

For the second year running, we’ve been named as one of the north of England’s top 10 digital agencies by online publication Prolific North.

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The importance of content auditing in SEO

Being an SEO team as part of a full-service digital agency, site transitions have become a bread and butter task here at Rippleffect.

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How voice search could affect your SEO success

How people use search engines is very different today than it was ten, five or even just two years ago.

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Destination marketing and the full digital mix

The second in our series of articles on travel, tourism and leisure looks at how destinations can use digital to its fullest.

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UK Sport to engage growing audience

uksport promo nocopy a UK Sport to engage growing audienceUK Sport, the nation’s high performance sports agency, has unveiled its brand new website – created here at Rippleffect – to engage its growing audience.

Marketing-Views

Destination marketing and the changing use of digital

In the first of a series of articles on travel and tourism, we look at the changing use of digital within the sector.

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Google loses market share following Mozilla’s Yahoo switch

For the first time in over a decade, Google faces a decline in its market share of search.

Marketing-Views

How can football clubs harness data to improve fan engagement?

Engagement may be a universal digital term but there are few industries in which it holds more importance than sport and, in particular, football.

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Merry Christmas from all at Rippleffect

With Christmas upon us and new year fast approaching, we’re looking back over some of our key highlights of 2014.