Everton newsletter tops email marketing Premier League table

An email newsletter designed by Rippleffect on behalf of Everton Football Club has been chosen as the best in the Premier League.

Compiled by email service provider Emailcenter, the league table, consists of all 20 clubs from the Barclays Premier League. Everton’s hugely successful email marketing came out ahead of Sunderland in second spot as well as the country’s top Champion’s League sides.

The club sends out its main newsletter on a weekly basis to more than 180,000 fans, with more targeted emails being sent throughout the week.

The firm said Everton topped the table thanks, in part, to its “well designed, content rich newsletter”.

It said: “The striking hero shot and lead story will keep fans coming back for more. Calls-to-action are impactful without being too crass and content blocks are well organised, making it easy for readers to consume the various different messages.”

We’ve worked with Everton since 2003 and helped the club to achieve a number of firsts with its digital communications.

Earlier this year, we unveiled the new Evertonfc.com website and supported season ticket sales with a hugely successful viral campaign.