Rippleffect client lands digital award nomination

All attention will be on The 2012 Newspaper Awards later this week after a website created and managed by Rippleffect for TheBusinessDesk.com landed a coveted nomination.

The digital publisher is set to compete with high profile national and international titles including The Sunday Times, The Guardian and The Huffington Post for Digital News Service of the Year when the awards are announced at the London Hilton on Wednesday (25 April).

The relationship between TheBusinessDesk.com and Rippleffect began more than seven years ago. Working closely with managing director David Parkin and his ambitious team, we’ve provided ongoing digital support and innovation throughout its growth; starting with its launch in Yorkshire in 2007 and onto its subsequent expansion into the North West and West Midlands.

Today, the three websites receive more than 250,000 monthly visits and around seven million annual page reads; while, in any given month, over 1,250 pages of unique business content are created and 1.6 million regionally-tailored emails are sent to registered users.

Commenting on the nomination, David said: “We’re delighted to have received national recognition for the quality of our sites, our email service and journalism. Just being shortlisted in such established company already feels like we’ve won, and the hard work of our 15-strong team and that of our digital partner Rippleffect has paid off with recognition on a national stage.”

Alec Woolford, who leads the Rippleffect team that works on TheBusinessDesk.com sites, added: “Our relationship with the team goes back to 2005 when we first discussed the concept and the growth of the three sites from an idea to a leading media player has been extremely rewarding to be part of.  This nomination is testament to the quality of the design, technology backing up the sites and obviously the award-winning journalists that write the stories every day. We’re hugely proud of the work we have done with TheBusinessDesk.com and of the part we have played in their remarkable success.”

We’ll be keeping our fingers crossed for David and the team come Wednesday night.