Rippleffect creates new digital platform for PFA
This exciting new platform will allow the PFA’s 4,000 player members and 25,000 retired members to engage with the union and access key information, advice and contacts relating to the issues that affect them, both on and off the pitch.
Thepfa.com has been built using the Sitecore content management system and will provide information about the full range of services available to members including educational grants, coaching qualifications, rehabilitation facilities, the transfer list, player management and exclusive offers from PFA business partners.
Gordon Taylor, chief executive of the PFA, said: “We required a website that would better showcase the range of content we offer and make it easier for members to find the information they need wherever they are in the world and whatever device they are using. Rippleffect has done an excellent job in creating a website that all of our members can benefit from during their careers and as former professional players.”
Our “proven track record within the sports industry” played a key role when the agency was appointed to the project last year, having previously managed high profile digital projects for the likes of Arsenal, Everton, Wigan Athletic, British Horseracing Association, Northern Racing and Ski Club of Great Britain. In addition, the agency has experience of working with other trade unions.
“We have been particularly impressed with the knowledge and insight that Rippleffect has brought to the build,” Taylor added. “The designs and concepts put forward have helped scope the project beyond a website and will allow us to interact with the membership on a new level, which will hopefully result in a further improved service to our members.”