Businesses must be able to handle big data

Building customer loyalty and long-term profitability is essential to all businesses, which is why it’s so important for marketers to use data effectively.

In tackling the issue of how large volumes of data can be leveraged for success, industry magazine The Drum invited a number of digital experts – including Rippleffect’s managing director Ben Hatton – to offer up their thoughts on opportunities that marketers could be exploiting.

Ben talked about the importance of not just capturing consumer data, but also handling it in the right way by identifying its worth to the business. He said technology had a significant role to play in helping marketers translate and interpret the data they capture in the right way.

The full article, featuring Ben’s comments in their entirety, can now be read online: Big data, big opportunities: How can marketers capitalise on big data?