Live streaming lets gym goers stay at home

GC01lowres Live streaming lets gym goers stay at homeWe’ve unveiled the website for a revolutionary new fitness brand,, which aims to bring the convenience back to keeping fit.

Every week the site will use live streaming technology to provide over 40 gym classes online, each led by internationally-renowned fitness instructors.

The service will target people who don’t have the time for the gym or perhaps lack the confidence to exercise in front of others by allowing them to stream live expert fitness sessions to their home computer or laptop.

Market-leading technology utilises Brightcove – the largest online video broadcaster after YouTube – and satellite and IP-based broadcast specialist Auriga Network to deliver the streamed content.

Commenting on the project, our sales and marketing director Kirstie Buchanan said: “This is an exciting new concept for the fitness world. Watching a fitness DVD on repeat can grow old quickly, so what could be better or more convenient than the chance to stream live content as often as you want? More than 70 different classes will be available via the site in the first week, offering incredible variety of classes to suit people of all ages and levels of ability.”

The site provides one of the most expansive ranges of classes available online, led by experienced instructors including Cherry Baker, Scott Wright and Joey Duck. In addition to the likes of yoga, toning, aerobics and pilates, will also offer classes that are unlikely be found in a normal gym, such as PHAT Blast, tabata protocols, pre- and post-natal classes and injury rehabilitation.

Ambitious plans

As well as unrestricted access to all classes, which are being streamed 24-hours-a-day from a custom-built studio, members will have access to a wealth of additional content and features, including free nutritional advice, the chance to share experiences with others and a tool for monitoring their own progress.

Commenting on the launch and his ambitions for the brand, founder Kevin Wiltshire commented said: “We’ll now be looking to expand into dual studios and, before long, more studios in London. This will give us the chance to create multiple channels of live streams and offer the largest range of live exercise classes available in one place, 24 hours a day.”

Another area for development will be how can exploit additional revenue opportunities, such as corporate memberships that allow organisations like hotels to stream and project classes in their own facilities.

Following a successful pre-registration campaign on Facebook offering a thirty day free trial, membership will be available from just £5.95 per month.

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