Social media marketing in 2013: focus your strategy to find your audience

Social media in 2013 Social media marketing in 2013: focus your strategy to find your audienceSocial media is now firmly established as a mainstream communications channel and the time to benchmark against others is over.

In the latest issue of Business Today, our social media manager Nicola Peate provides an assessment of how the medium evolved in 2012 as well as offering her insight into what companies should be looking to achieve over the coming months.

Nicola explains the importance of keeping your social media strategy focused, setting targets that are specific to your company’s individual goals and establishing your niche.

Read the full article here: Social media in 2013

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