Rippleffect and Everton land third social media award
Our strategy to help Everton increase its season ticket sales has landed another top award, winning Social Media Campaign of the Year at the Golden Hedgehog PR Awards.
The judging panel chose the Stand Together campaign from a highly competitive shortlist, including entries from Greater Manchester Police and Aldi. The accolade builds on Stand Together’s success at last year’s SomeComms Awards, where it won Best Social Media Campaign and Best Use of Social Media to Research and Evaluate.
Stand Together was devised here at Rippleffect and implemented in close collaboration with Everton’s in-house web team. It focused on bringing the club’s fans and players together offline as well as through digital channels to drive increases in engagement, website traffic and season ticket sales.
The campaign exceeded the targets outlined at the outset, most notably in delivering increased in season ticket sales during difficult economic conditions. It helped to bring fans and players together in a way that had never been done before and generated great positivity around the club ahead of the 2012/13 season.
The Golden Hedgehogs took place on Thursday evening at Manchester’s Etihad Stadium.