What if Facebook offered a tracking solution that could cross media and device? What opportunities would it bring for digital marketers?
Talking social with The Drum
Our managing director Ben Hatton recently gave an interview to The Drum for its social media supplement. Here are his responses to the industry’s burning issues.
Rippleffect creates new Trinity Mirror website
We’re extremely proud to announce the launch of our new website for multimedia publisher Trinity Mirror plc.
Rippleffect and Everton land third social media award
Our strategy to help Everton increase its season ticket sales has landed another top award, winning Social Media Campaign of the Year at the Golden Hedgehog PR Awards.
Google Enhanced Campaigns – The future of Adwords
Last month, Google announced plans to overhaul the face of Adwords with the launch of Google Enhanced Campaigns – but what will it mean for the industry?
How to leverage Google’s AuthorRank for your site
AuthorRank has become one of the buzzwords of SEO during the last year and half, but is it the game-changer people expect and how will it impact strategy?
Innovative new site launches for Arsenal FC
Arsenal FC has unveiled its groundbreaking new website, Arsenal.com, which has been nine months in the making.
Breakfast waffle… Brands must focus on women
Are brands paying enough recognition to how the different genders use digital channels? Ben Hatton takes a closer look in his latest column.
Breakfast waffle… Loyalty is vital for brands
In his latest Liverpool Daily Post column, Ben Hatton discusses the value of brand loyalty at a time where price sensitivity continues to grow.
Google Analytics layout changes explained
If you’ve logged into your Google Analytics account during the last week, you will have no doubt noticed a change to its layout and structure.