Posts Tagged ‘ben hatton’

Is Google Glass the future for marketing?

Ben Hatton gives his opinion of the much talked about Google Glass and it’s future in his latest column for Liverpool Daily Post. (more…)

Less sour grapes from Blackberry will help its end-game

Ben Hatton gives his views of recent comments made by Blackberry’s CEO Thorsten Heins in his latest column for Liverpool Daily Post (more…)

Keep the customers satisfied by tracking data

Ben Hatton discusses the importance of getting to know your customers in his latest column for Liverpool Daily Post.

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Breakfast waffle… Email remains a powerful marketing tool

In his latest opinion piece for the Liverpool Daily Post, Ben Hatton discusses the continuing value of email marketing.

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Is Morrisons too late to the online party?

In his latest article for the Liverpool Daily Post, Ben Hatton looks at supermarket retailer Morrisons’ plans to sell online and whether it’s too little, too late. (more…)

Talking social with The Drum

Our managing director Ben Hatton recently gave an interview to The Drum for its social media supplement. Here are his responses to the industry’s burning issues.
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Breakfast waffle… Brands must focus on women

breafastwaffle2 Breakfast waffle... Brands must focus on womenAre brands paying enough recognition to how the different genders use digital channels? Ben Hatton takes a closer look in his latest column. (more…)

Breakfast waffle… Loyalty is vital for brands

breafastwaffle2 Breakfast waffle... Loyalty is vital for brandsIn his latest Liverpool Daily Post column, Ben Hatton discusses the value of brand loyalty at a time where price sensitivity continues to grow.

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Breakfast waffle… Getting in shape for successful online shopping

breafastwaffle2 Breakfast waffle... Getting in shape for successful online shoppingBen Hatton’s latest Liverpool Daily Post column looks at the importance of data and personalisation in the pursuit of retail success online.

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Breakfast waffle… Tablets will drive 2013 e-marketing

breafastwaffle2 Breakfast waffle... Tablets will drive 2013 e marketingAre online retailers ready for a tablet-led future? Ben Hatton’s latest column from the Liverpool Daily Post looks at the market’s growth. (more…)