As a digital agency with over 12 years’ experience in football, we’ve signed-up to provide regular blog posts for the industry’s leading business magazine.
FC Business publishes eight issues of its magazine every year as well as serving up daily content on a wide range of football business topics on its website.
Our first contribution comes in the form of a full-page article in the latest issue - due to hit desks today (28 Sep) - discussing our experience within the game and the importance of effective fan engagement. (For non-subscribers, here's a quick link: Digital Decision Time: Using Digital to Drive Commercial Success for Clubs)
Next up, we will be contributing a series of blog posts and news stories covering the essential role of digital within football and how clubs can capitalise on the opportunities it provides.
Topics will include:
- Using engagement to deliver commercial objectives;
- Resourcing a digital team in football;
- Where digital should sit within the club;
- Taking a mobile-first approach to football digital strategy;
- Digital roadmapping; and
- Maximising retail potential
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All articles will be published on the FC Business website and announced via the Rippleffect Twitter account.
However, if you’d like us to send your these posts direct to your inbox, send us your details today >