The nights have drawn in, November is upon us, and we’ve taken a look at the eight most important ecommerce stats that emerged last month.
3 out of 4 UK consumers will do half their Christmas shopping online
This stat, displaying the indomitable rise of internet shopping in holiday season, came from research by Yodel, who surveyed 3000 people and also showed that only 3% stated that they would buy everything in-store.
5 of the ‘Big 6’ social media platforms have now integrated shopping features
Facebook, Twitter, Instagram, Pinterest and YouTube have all integrated shopping functionality (LinkedIn being the notable exception from the so-called ‘big six’). You can find more from us on the buy-now buttons here.
European consumers spent 1.79 billion euros online last year
This was the finding from PostNord’s ‘E-commerce in Europe’ report, which surveyed over 11,000 consumers in twelve major European countries, including the UK. It also found that consumers are less wary of buying from other countries, and spending in the UK was highest.
45 million businesses have pages on Facebook
This statistic came off the back of news in September that Facebook had launched a new Shop section that let retailers make their products the focal point of their pages and expands its call-to-action buttons, giving retailers more ways to attract shoppers.
4 in 5 shoppers are satisfied with delivery services
This comes from a survey by Hermes among 2,000 consumers in the UK and 1,000 in Germany. An increase in new services, time scales and communications are cited as the reason consumers believe delivery services are improving.
Mobile commerce sales are predicted to break the $142 billion mark by the end of 2016
A new report from Forrester has predicted that by the end of 2016, mobile phones will generate 15% of ecommerce sales by 2020, and tablets will generate 33%. The report also points to challenges facing mobile commerce in the US.
94% of ‘affluent’ internet users research luxury products online but buy them in-store
eMarketer found that amongst the most affluent online shoppers, the digital element of the shopping experience remains secondary. Only 12% took a digital-only purchase route, and bought without even viewing in-store.
90% of online shoppers would respond to real-time offers
Talend found that as many as four out of ten online shoppers in the UK abandon their shopping carts 50% of the time or more before completing a purchase. However, they believe as much as 40% of this revenue could be recovered with ‘timely delivery of special offers.’