Rippleffect Bags 5 At Bolton Wanderers
Bolton Wanderers has appointed Rippleffect to create 5 microsites for its non-football related activities.
The Premier League club has made the signing to promote what it does in the community and market the stadium and hotel as venues for events.
The new sites will be accessible via the homepage.
Rippleffect has been briefed to construct the sites to increase visitor frequency, build brand loyalty, utilise the latest web 2.0 technologies and improve data collection.
"Bolton is a great acquisition to our football portfolio and it cements our position and strength in the area," explained Craig Johnson, commercial director at Rippleffect.
"The web is a major route to market for football clubs and the improvements to Bolton's online presence will seize the opportunities and allow the club to increase traffic and revenue."
The digital agency now works with 5 Premiership clubs, most recently overhauling Fulham's site ahead of the new season.
"Rippleffect has a proven track record of delivering online solutions to football clubs. Its approach to the task was innovative and very commercially focused delivering a thorough understanding of our business and market," added Mike Needham, marketing manager at Bolton Wanderers Football Club.
"It's important our online activity is an extension of the club and helps to raise awareness of our facilities and expertise that exist alongside the work we do as a professional football club. For instance, it's essential we are recognised for our exceptional coaching programmes and we establish The Reebok Stadium as one of the leading venues for events, conferences and accommodation in the north-west."
