The Beatles Story Gets Fresh Global Release, Thanks To Rippleffect
Digital agency Rippleffect has taken the wraps off a new website for Liverpool-based tourist attraction The Beatles Story.
The Trinity Mirror-owned outfit has crafted an online presence that looks to take advantage of the group's worldwide fan base - boasting multi-language content - and offers improved navigation, a new content management system and an interactive forum to encourage repeat visits.
Other features include a video mini-tour of the attraction.
Alec Woolford, technical director at Rippleffect, said of the new site: "The Beatles are global icons and the Beatles' Story is one of Liverpool's most popular tourist attractions.
"We aimed to build a site which reflects the character of the attraction, but at the same time brings it right up to date with social media features.
"Users now have a rich experience, with interactive content, downloadable audio tours, streamlined navigation and an improved online store."
You can see the new site for yourself at www.beatlesstory.com .
