Online Marketing
Having an all-singing, all-dancing website is all very well, but if nobody knows about it, then your efforts could all be in vain. For this reason, online marketing is nothing short of essential in making sure that you make the most of the opportunities which are available to you.
Here at Rippleffect we have a dedicated team of online marketing professionals who have a proven record of successfully ensuring that our client’s websites achieve maximum possible exposure on the internet. Read on to learn all you need to know about our successful online marketing campaigns.
Online Marketing Objectives
The following are just some of the objectives which can be achieved through online marketing:
Increase Sales – One of the primary aims of online marketing is to drive traffic to your site, and the more visitors you have, the more opportunities you have to sell your products and services.
Build Reputation & Brand Awareness – Online marketing is a great way of building a strong reputation and awareness of your brand. Studies have shown that people associate the brands that they find online as being the most credible and well-established. Online marketing is therefore one of the most effective ways of generating brand awareness.
Online Marketing vs. Offline Marketing
The internet is unrivalled as a medium capable of generating measurable results. As opposed to offline marketing, such as radio or television advertising, online marketing allows you to physically measure the results of campaigns through click-through and conversion rates.
Say you advertise in the printed press; you may see an increase in business, but you have no way of knowing for sure that this is a result of advertising or other factors. With online marketing, you can see tangible results and maximise return on investment, by constantly analysing your campaigns and making changes accordingly.
At a time when businesses are looking to make the most of every penny of marketing spend, online marketing is the most scalable and cost-effective method of promoting your company.
Types of Online Marketing
Online marketing covers several areas. The following are some of the most common :
Search Engine Optimisation (SEO)
In layman’s terms, Search Engine Optimisation (SEO) is the process of helping your website to be found on Google and other search engines for the terms that people are searching for.
Contrary to popular misconception, Google does not randomly display websites in its search results. It uses a complex set of criteria, which are used to assess your website and its relevance to the given search term.
Matching up to this criteria and attaining those coveted top page rankings can be a lengthy and difficult process. It is, however, by no means impossible. Here at Rippleffect, we have achieved success in gaining top page rankings for our clients. Learn more about Search Engine Optimisation (SEO)
Pay Per Click (PPC) Advertising
PPC advertising is one of the most popular forms of online marketing due to its speed, scalability and cost-effectiveness.
As the name suggests, PPC advertising involves paying each time a person clicks on a link to your website. Your adverts are displayed on Google when a user searches for a term you have chosen to target. The cost of the click is dependent on several factors, but primarily the competitiveness of the search term. In other words, the more competitive the term you are bidding on, the more expensive it will be.
The popularity of PPC advertising lies in the fact that it generates almost instant results, as opposed to SEO, which can often take several months to see a return on investment. It is not, however, as effective as SEO, as it has been proven by the fact that people are generally less likely to click on the ‘sponsored’ PPC links rather than the organic 1-10 listings, which are achieved by SEO.
For this reason, many companies implement PPC advertising alongside SEO initiatives in order to ensure maximum exposure on the search engines. Learn more about PPC advertising.
Social Media Marketing
The advent of social media and networking sites such as Facebook and Twitter presents a wealth of opportunities for businesses to market their products and services effectively. Here at Rippleffect, we can help with everything from viral Facebook campaigns to Twitter feeds for your website.
Our Approach to Online Marketing
We are committed to giving our clients a completely honest and up front approach to online marketing. We won’t make unrealistic promises, bamboozle you with jargon, or keep you in the dark. With regular reporting on campaigns, you can frequently track the progress of our efforts and assess the effectiveness of your online marketing.
Because many of the sites we promote are created by our in-house design and development teams, it gives us the opportunity to hit the ground running in terms of our online marketing efforts. Even if the site in question is not one we have helped to build, we have the knowledge and expertise in-house to make the necessary alterations to a site in order to market it more effectively.
To find out more, contact us today on 0845 803 8381.
