Arena Leisure PLC
Arena Leisure's online portfolio consisting of 10 websites was in need of an overhaul to provide a more engaging, professional offering to a diverse mix of race-goers, businesses and sponsors.
We stepped forward to deliver a stylish new look, which creates a cohesive feel for all areas of the business, while allowing each fantastic racecourse to retain a distinctive identity.
The project incorporated SEO-friendly online content, enhanced data capture facilities and the opportunity for Arena Leisure's team to distribute bespoke online marketing campaigns to key demographics via a powerful CRM.
Key successes included:
- 22% year on year increase in visits
- 24% year-on-year increase in page views
Rippleffect's relationship with the group continues across a number of exciting opportunities. As an example, we've recently been busy creating a stylish new microsite to promote a great range of catering staff vacancies available in 2012.