Arsenal FC
Landing the prestigious Website of the Year accolade at the UK Website Awards in 2010 (ahead of brands such as Facebook, Vodafone and Paypal, no less) this triumphant and highly accessible online home has proved extremely popular with the millions of Gunners' fans visiting from around the world.
The site houses video content, podcasts, blogs, the club shop and third-party mobile content, as well as information about players, upcoming fixtures and the latest match reports. We delivered this by integrating the platform with the CIBER CRM system, creating a closed-loop approach to marketing, and incorporating designs produced by the club’s in-house team.
The site has a strong commercial element too, with promotional space for advertising and sponsorship throughout the content and frequent encouragements to buy club merchandise online. Key successes include:
- 23% growth in unique visitors in six months
- 22% increase in page views in six months
- 318% increase in revenue in three months
