Birmingham City FC
Making great use of our extensive experience of working with some of the biggest names in football, we helped The Blues to deliver two fun and interactive new websites; one to appeal to supporters under nine and the other for those between nine and 16.
As a result of this, key successes included:
- 133% increase in average browsing time
- 33% year-on-year increase in page views
- 25% year-on-year increase in registrations
By catering for younger fans with specific sites, the club has helped to establish new relationships with this important audience, generating an overwhelmingly positive response from younger fans and complementing the club’s wider approach to online marketing.