Chris Mercier Dental Practice – SEO campaign
After completing the web design and development for the new Chris Mercier website in 2010, we were tasked with producing a strategy that blended both on-site optimisation and off-site link building.
Focus was placed on producing fresh, relevant and optimised on-site content based on important keyword terms for the practice's target audience of people living in or around Liverpool. Meanwhile, the off-site elements of the SEO strategy involved link building from a range of resources, including online directories, forums and other relevant dentistry websites.
The campaign has driven a significant increase in visitors and visibility in the search engine results.
Year on year we have charted;
- 46% increase in traffic
- 22% increase in pages viewed
- 124% increase in the number of new visitors from organic search
- 700% increase in non-brand natural traffic
In addition to the strong overall performance, local search audiences were cornered, allowing Chris Mercer dental practice to take valuable market share from local competitors.