We delivered fantastic ROI for the UK's number one dance festival back in 2008 with the development of an interactive viral marketing campaign to mark Creamfields' 10th anniversary.
We devised a three month viral marketing campaign that involved the development of a microsite that offered users the chance to win a VIP weekend at the festival. Users were invited to answer questions to define their 'online Creamfields character', which then generated a personalised itinerary linked to arenas and attractions they should attend at the festival.
Advice on where to eat, sleep and visit in Liverpool was also sent to the users’ inbox to encourage them to make Liverpool their base during the two-day event or to extend their visit in the city. With user registrations helping to capture data, a ‘recommend to a friend’ option ensured that more than 50% of registrations came from referrals.
In the three month period the project led to over 10,000 new registered users, delivering a marked increase in ticket sales during the period the game was live and a very high ROI against the initial development costs.