Although not a household name, Innospec Inc. is major international brand which develops, manufactures and delivers speciality chemicals to markets around the world. Many of its chemicals can also be found in everyday household products.
We delivered a highly professional, user-focused website for the firm, incorporating a wide range of engaging features. The site allows users to quickly and easily find the solution specific for their needs, as well as finding in-depth information about its full range products.
Navigation is clear and intuitive, whilst important information – including news and current share price – are featured on a stylish homepage. Other strong features that enhance the overall user experience include compelling visuals, stylish animations, an interactive map, and accreditations and achievements from around the world.
Ongoing SEO consultancy has ensured that the brand continues to rank highly for keywords and attracts increased levels of traffic. Successes so far include:
- A 15% year-on-year increase in user visits
- An 18% year-on-year increase in page views