Our results-driven solution for family-run fishing tackle and country clothing business John Norris has involved collaboration across digital strategy, design, technology and internet marketing to help users find what they want.
We created an e-commerce website that offers greater ease of use for the Penrith-based retailer's existing customer base to encourage frequent visits and additional purchases. The site uses an easy-to-manage bespoke CMS that hosts the full range of John Norris products, including fishing equipment, clothing, accessories, books and DVDs.
We've since improved visibility of the new online offering using a highly successful search marketing campaign. This incorporated PPC and SEO strategies, which have led to increased traffic, search rankings and revenue for the site since its launch. Meanwhile, we have subsequently launched a mobile website that complimented the existing offering and placed the same fantastic user experience into the palms of its on-the-go users.
The digital strategies we defined, developed and delivered have achieved year-on-year growth for the John Norris brand.