John Norris SEO campaign

As John Norris of Penrith's retained digital agency, our search engine optimisation (SEO) team has developed a series of hugely successful campaigns to drive valuable traffic to the firm's e-commerce website and achieve fantastic rankings for relevant keywords.

The SEO strategy focused on a full range of search terms, including both generic product terms and brand-specific phrases. We implemented proven techniques such as press releases, generating new links, social media activity and adding fresh content to the website.

This helped to secure top three rankings in Google UK for terms including ‘Fly Fishing Equipment’, ‘Fishing Clothing’ and ‘Fly Fishing Rods’, with similar successes seen across Bing and Yahoo!

The campaign has greatly increased the numbers of customers visiting, helping to establish the business as one of the leading outdoor retailers in the country with a loyal UK consumer base.

The site has recently been re-launched and upgraded to reflect is pre-eminent position.