Keepmoat Group
With different brands held under the Keepmoat Group umbrella, we were commissioned to produce an authoritative portfolio of four dynamic and engaging websites to showcase the full breadth of its offering.
In addition to the Keepmoat Group's main online portal, sites were required for Keepmoat Homes, Bramhall Construction and Frank Haslam Milan. We worked closely with each division of the group to scope out the unique requirements of the teams and their end-users, as well and the distinctive character and expertise they provide.
Administration costs were significantly reduced with the bespoke development of one central content management system, which operated across all four websites. This allows staff to quickly and seamlessly publish updates as they wish and even share content across multiple sites.
All four websites were consistent with the Keepmoat Group brand, with stylish imagery and Flash animation, sections highlighting their community-minded approach, news and recruitment.
Key achievements of the new sites have included:
- 558% increase in enquiries in 12 months
- 77% increase in the average amount of time users spend on the sites
The portfolio of sites has given the Keepmoat Group an engaging online presence which reflects their market-leading status and unique approach to sustainable local regeneration.
