We delivered a dynamic digital strategy for the group's European network across multiple European territories, incorporating several e-commerce platforms, a bespoke and flexible CMS, and a stylish corporate website.
This was achieved by holding user groups with customers and employees in each territory at the research and planning stage, with feedback forming the basis for a high-quality user-experience across each element of the digital portfolio.
In terms of the ability to transact online, the new e-commerce sites have made it easy for customers to create their account, browse online product catalogues and place an order.
This is matched by multi-lingual content for customers in each territory, including Germany, Holland, Spain, France, Ireland and the UK.
Key successes of the new strategy include:
- A 219% increase in user visits in two months
- 237% increase in page views in two months
- A 53% increase in the average time spent by users on the sites in two months
The new websites are significant in two ways: they are a huge success in terms of a highly visible brand overhaul and are built using the most ground-breaking technologies available.