Lees Solicitors – SEO campaign
Visibility is crucial for organisations in competitive sectors, which is why our results-driven SEO campaign for Lees Solicitors has been extremely important for the objectives it is looking to achieve.
Key service terms were given plenty of focus, with additional emphasis on building local exposure across the Wirral and a strong regional presence in Cheshire. The campaign involved online content creation and optimisation, coding alterations and link building, resulting in improved search rankings and traffic levels for the last two years.
By building good authority with powerful content, Lees has achieved strong results for competitive high volume search terms such as 'Personal Injury Specialist' and “Residential Conveyancing'.
In addition to these generic terms, good progress has been made with localised search terms such as 'Wirral Solicitors' and 'Solicitors Chester'.
Some of the main highlights from the campaign include:
- 57% increase in Traffic (year-on-year for the past 2 years)
- 40% increase in pages viewed
- 77% increase in natural non-brand traffic
- 30% increase in the number of enquiries