Mercedes-Benz
We helped Mercedes-Benz promote its new E-Class to the corporate community as part of an innovative collaboration with fellow Rippleffect client, Everton Football Club.
We created a hugely successful viral game on behalf of the prestigious automotive manufacturer that penetrated and engaged with prospective corporate customers, capturing valuable data and raising awareness of this world-famous car model.
The Flash-based game offered an 'Everton Experience' as a prize; an exclusive corporate hospitality match-day experience at Goodison Park. The football-themed game was incorporated into the Everton FC site and included a number of distinct levels, such as a penalty shoot-out and 'tactics board'. With users providing data at registration level and recommending up to the three friends to increase their chance of winning, the game helped Mercedes-Benz to reach a large corporate audience.
Its immediate success led to the campaign being rolled out in the North East, in partnership with another Rippleffect client, Sunderland AFC.
