Peel Airports Group
We launched vibrant, modern websites for Peel's three main airports - Liverpool John Lennon Airport, Robin Hood Airport Doncaster Sheffield and Durham Tees Valley Airport – under a fresh, new brand identity.
The sites were designed to be more effective in promoting important revenue areas, including online car park bookings, flights and destinations and advertising partners. We also ensured they provide excellent coverage to the facilities and opportunities a each airport, and encourage users to book online through third-party booking systems.
Each site uses similar design and structure, giving the Group a consistent appearance online, while maintaining the airports' own identity. This was complemented by ongoing search marketing activity to increase ROI.
We additionally implemented a strategy to acquire and retain a highly effective database of existing and potential passengers and partners through the development of a secure, versatile online CRM (Customer Relationship Management) system.
Holding the data of over 400,000 customers, it has given Peel Airports and its sister organisations a powerful tool for customer profiling, allowing them to improve their marketing reach and continually increase the return on investment month-on-month.
