Rippleffect has worked with Inventive Leisure for over eight years, developing an evolving digital strategy to drive footfall to more than 60 bars across the UK. To date, the partnership has incorporated highly successful SEO, PPC, email marketing, social media and SMS campaigns; not to mention stylish and cutting-edge website design and development.
The Revolution website has a strong focus on branding and navigation, featuring interactive menus, party bookings, live chats, SEO-friendly content and embedded social media, allowing users the ability to tag photos in Facebook via the site.
As well as being popular amongst its core demographic of 18-30 year-olds, the site has been widely recognised; not least of all with a coveted nomination at The Daily Telegraph's business awards. And, with the support of internet marketing, the site has achieved the following successes to date:
- 98% year-on-year increase in revenues
- 145% year-on-year increase in bookings
We continue to develop new strategies to maintain Revolution as the clear market leader. For example, recent initiatives have included the launch of an e-commerce platform, which generated a 300% month-on-month increase in transactions, and a careers microsite to attract the best new staff.