Revolution Bars - SEO campaign
As part of our long-standing and successful partnership with Inventive Leisure plc, we are responsible for managing all search engine optimisation (SEO) campaigns for the Revolution Bars website.
The most recent campaign focused on two key areas; promoting Revolution Bars as a party venue and to potential employees looking for an exciting environment to work in, with the flexibility to react to seasonal marketing priorities.
With these very distinct audiences in mind a variety of techniques were used to achieve higher rankings, including online PR, link building, marketing pages, video marketing and regular blogs from individual bar locations.
This helped to secure number one rankings in Google UK for terms including ‘Vodka Bars’, ‘Stag Do’ and ‘Student Bar Jobs’, with similar successes seen across Bing and Yahoo!
The campaign also effectively promoted each venue across the UK to local audiences with localised content, generating a marked upsurge in online bookings, data capture and revenue right across the chain.
Across a six month period notable successes of the campaign included:
- 31% increase in bookings
- 24% increase in visits
- 40% increase in search engine visits
- 27% increase in new users
- A return on investment of 1,282%