We delivered a new digital strategy and online presence to drive increased enquiries and brand awareness for the market-leading group, which had recently undergone a restructure.
As this was being launched at exciting time for the Stobart Group, we wanted something that would make a significant and valuable contribution in promoting the brand. It needed to provide in-depth information about the work of the organisation, its divisions and teams.
We delivered a user-friendly and practical online portal to communicate with a highly diverse audience of customers, investors, employees, the media, the public and fans of the Stobart brand.
We launched compelling and engaging designs - incorporating video, downloads and prominent contact channels – so that users are seamlessly directed to the most appropriate content for them.
Meanwhile, the Stobart ‘Shop’ and ‘Club’ were also redeveloped to create one cohesive online platform. These sections reflect their members’ passion for the Stobart brand, allowing users to register online, create their own profile and purchase branded merchandise online.