University of Central Lancashire (UCLan)
Having been chosen from more than 260 applicants for a place on UCLan's coveted roster in April 2011, we began our relationship by helping the university to revitalise its approach to reaching potential undergraduates and post-graduates.
Initial work has involved bringing digital strategy and creativity to expand UCLan's use of online marketing – including its first ever Facebook recruitment drive, created in partnership with Mediacom North and MC2, and banner adverts that promote key courses ahead of the university's open days and events.
Further initiatives are due to launch in the near future to reflect the need to attract new applicants in 2012 and beyond.
