Our work for Visit Leeds, the leisure tourism section of Leeds City Council, began with us designing an effective and inspirational new website to raise the profile of the city as an attractive destination.
Using a process focused on innovation and usability, we delivered designs that helped reach and engage with the organisation's international target audience. It promoted the huge range of exciting attractions located throughout the city using simple and engaging features – including segmented site content, interactive video, podcasts and downloads.
Bold use of colour and imagery was integrated with the New Vision Destination Management System to provide the council with a site that continues to play an important role in promoting Leeds.
Since then, we have consolidated our relationship with additional briefs to develop complimentary new email and viral marketing strategies.