Weir & Carmichael – SEO campaign
Family-owned and run Liverpool packaging specialist Weir & Carmichael required Rippleffect to develop a staged SEO strategy to promote the website and gain visibility within search engines.
Combining off-site search techniques – such as link building, analysis and online PR – with on-site optimisation, the Rippleffect SEO team helped Weir & Carmichael to achieve strong results across a spread of generic keywords such as 'Recycling Bags' and 'Builders Bags'.
Year on year analysis has revealed the following successes:
- 90% increase in traffic
- 58% increase in pages viewed
- 14% increase in the number of new users visiting the site
- 240% increase in natural non-brand traffic