Pay Per Click Advertising (PPC)
Cost-effective instant sales and leads may seem too good to be true, but they are achievable. With pay per click advertising (often referred to as 'sponsored links') you can run targeted campaigns that make your website visible to the right audience from day one.
Based around keywords and phrases relevant to your products or services, PPC involves targeted text ads placed near the top or side of search engine results. This means, while your SEO campaign is busy helping you progress up the search rankings, PPC puts links to your site and key messages in prime locations on the page. Furthermore, you only pay when someone clicks on the link, improving the cost-effectiveness of your campaign.
We manage PPC campaigns for the benefit of our clients, focusing on ROI and measuring effectiveness, and not simply spending their budget. Our teams have years of experience in managing commercially-successful campaigns, from the structure, ad text copywriting and tracking through to campaign analysis and reporting.
Our PPC services include:
- Keyword research
- Strategy development – across all search engines, not just Google
- Implementation
- Campaign structure
- Ad text copywriting
- Targeted landing pages
- Tracking
- Campaign analysis and reporting
