Brief
The Group needed an overhaul of its entire online portfolio, which would consist of seven racecourse sites, plus the Arena Leisure PLC, All Weather Championships and Arena Screen Hire sites. The aim was to create sites that provided a more engaging and professional offering for race-goers, businesses and sponsors.
Results
The portfolio of sites has been given a stylish new look, which creates a cohesive feel for the all areas of the business, while still allowing each racecourse to retain a distinctive identity. Data capture facilities have been improved in order to increase the company’s database of registered users and the client can now distribute bespoke email newsletters to promote the latest news and offers.
All of the racecourse sites now benefit from improved website copy, which is ‘search engine friendly’, while also promoting the facilities and services on offer in a punchy and appealing style.
