Brief
Arsenal FC required a new website which would be more user-friendly for its millions of visitors, enhancing how the club communicated with its fans through video content, podcasts, blogs and new digital channels whilst driving revenue and promoting its brand.
Results
Rippleffect worked with Arsenal FC throughout the development to create a highly innovative, highly accessible website which incorporates cutting-edge methods of showcasing the club's success. A wealth of information about the players, its history, upcoming fixtures and the latest match reports sits alongside integrated videos containing exclusive content and promotions for the Arsenal TV channel.
Fans can sign up for email and SMS updates containing the latest news and ticket information, or download podcasts to keep up-to-date on the move. The site has a strong commercial element too, with promotional space for advertising and sponsorship throughout and frequent encouragement to subscribe to Arsenal TV and buy club merchandise online. The site brings information about the club to well over three million visitors around the world every month and has received an overwhelmingly positive response from the club's diverse fan base.
