Brief
Results
Rippleffect created a stylish website which makes it easy for potential customers to browse through the company’s full stock range and view information quickly and easily. Each item is easily found through the intuitive, categorised navigation, and each type of bikini and accessory has its own dedicated page, with a breakdown of sizes to make it easier for users to find the fit for them.
The site has a bold, easy to use design which uses large images of each item as links and an elegant Flash animation on the home page which reflects the expectation of what a modern, fashionable boutique should be. Specifically using customer-orientated features, it reflects the excellent levels of service the company can offer by making adding an item to the basket, and paying securely online, a simple, straightforward experience. Rippleffect placed the unique selling points of the boutique, namely the many excellent designer collections on offer, at the heart of the site to give Bikini Beach Star a stylish new retailing platform to increase sales and build upon the growing success of the company.
