Brief
ColorMatrix needed a site which would engage with the global plastics industry, boost product sales, improve recruitment and reflect its position as the international market leader.
Results
Rippleffect was chosen after a competitive tender process to develop a user-friendly, flexible and profitable new site. The new site is hugely appealing visually, with a great use of professional, vibrant animation and an inviting feel. It is easy for the user to navigate through the products and services to find the information they want, and even to find details of the group's offices on each continent through a clickable interactive map. The homepage pulls together the best of the site and allows users to easily switch between the latest news, conferences and exhibitions and find out the most recent developments at ColorMatrix.
To enhance what the group can offer to its customers, there is additionally a secure area online where users can login for enhanced content and a section dedicated to attracting the very best industry talent. The site also reflects the global nature of the business, by allowing users to view content in different languages and switch between them quickly and easily.
