Brief
Helly Hansen Workwear UK, Helly Hansen Pro's UK Workwear Distributor required a site that complemented the highly-regarded Helly Hansen brand name whilst raising awareness and exposure of this relatively new division of the business in the UK.
Results
Rippleffect developed a site which effectively showcases the range and styles of products available. Products are categorised by type or use, with product headings part of the generic navigation on each and every page. This allows visitors to quickly find products relevant to their needs, with editable information and suggested products.
Compelling, expandable images and succinct product information are combined with intuitive navigation to encourage visitors to buy, with full integration with a secure third party payment system for those wishing to do so. Helly Hansen can now communicate directly with their target markets too, with the introduction of an e-newsletter system which allows users to receive product updates, cost-effectively improving the company's contact with both customers and retailers nationwide.
In addition, Rippleffect has implemented a search engine optimisation campaign for the site, securing increased prominence in the major search engines for key terms and allowing Helly Hansen Workwear to gain a distinct advantage over their competitors and claim a larger slice of product exposure in the online marketplace.
