Brief
Innospec required a prominent, engaging website which allowed them to extend their global reach and communicate with their staff and a varied international customer base.
Results
Rippleffect designed a highly professional, user focused website with a raft of engaging features. Visitors can quickly and easily find the solution specific for their needs with a simple categorised search tool on the homepage, enabling them to find in-depth information for relevant products. Each section of the business, and each region in which it operates, is clearly defined both here and in the wider navigation, with appropriate detail clearly signposted. Important news updates and the current share price also feature on the homepage, complementing rather than intruding upon the design and integrating with third party data feeds where necessary.
The site combines informative text with compelling visuals, with the extensive use of stylish Flash animations including an interactive map showing company locations around the world as a highly engaging way of displaying Innospec’s global operations. Innospec themselves have full editorial control over the site through a dynamic content management system and, because the site was structured to be optimised for search engines from its initial stages, good online prominence for key terms relevant to the industry.
