Brief
John Norris were keen to have a new website which would allow the business to sell its equipment, clothing, books and DVD's to a nationwide audience and thereby expand its customer base.
Results
Rippleffect developed the site to be an effective commercial outlet, which would allow customers to browse through John Norris' extensive range at their leisure whilst encouraging additional purchases and more frequent visits. Through the new website, customers can pick products from the fishing, accessories, clothing, footwear, flies and fly tying sections, or browse according to the favourite brands.
Customers can also order from fantastic sections dedicated to bargains with up to 60% off top brands and a selection of second-hand products which can offer great savings. For those with a fishing fan in the family, visitors can also buy gift vouchers with a value between £10 and £100 to spend in John Norris.
Customers can also be kept informed of the latest products and special offers by signing up to the email newsletter. Combined with dedicated online PR and link-building campaigns, the site has attracted greatly increased numbers of customers to John Norris, helping to establish the business as one of the leading retailers in the country with a loyal UK consumer base.
